1. Information We Collect
We collect the following types of information when you use GutFuel:
- Personal Information: Name, email address, shipping address, and payment information (processed securely by Stripe — we never store your card numbers).
- Health & Preference Data: Quiz answers, gut profile results, snack ratings, symptom tracker entries, and feedback submissions.
- Community Data: Posts, comments, and interactions within the GutFuel community.
- Usage Data: Device information, browser type, pages visited, and general interaction patterns (collected via analytics tools).
2. How We Use Your Information
We use your information to:
- Personalize your monthly snack box based on your gut profile and preferences.
- Process payments and manage your subscription.
- Send transactional emails (order confirmations, shipping updates, subscription changes).
- Improve our quiz algorithm and product recommendations.
- Provide customer support and respond to your inquiries.
- Send marketing communications (with your consent only — you can unsubscribe anytime).
3. Data Sharing
We do NOT sell your personal information. We only share data with trusted partners who are contractually obligated to protect it:
- Stripe — for secure payment processing.
- Fulfillment & Shipping Partners — name and shipping address only, to deliver your orders.
- Klaviyo — for email communications (with your consent).
- Analytics Tools — aggregated and anonymized usage data only. No personally identifiable information is shared for analytics.
4. Health Data
Your quiz answers and gut profile are considered sensitive health-related information. We take extra care with this data:
- Stored securely in our database with row-level security (each user can only access their own data).
- Never shared individually with any third party.
- Aggregated, de-identified data may be used for research and development to improve our products and formulations.
5. Cookies & Tracking
We use the following cookies and tracking technologies:
- Essential Cookies — Required for authentication and core site functionality. Cannot be disabled.
- Google Analytics — Tracks anonymized usage patterns to help us improve the site experience.
- Meta Pixel — Used for ad measurement and attribution (with your consent).
You can disable non-essential cookies through your browser settings at any time.
6. Data Security
We take security seriously:
- Database Security — Supabase with row-level security policies ensuring users can only access their own data.
- Encryption — All data transmitted via HTTPS/TLS encryption.
- Payment Security — Stripe is PCI DSS Level 1 compliant. We never see or store your full card number.
- Regular Reviews — We conduct periodic security reviews of our systems and practices.
7. Your Rights
You have the right to:
- Access your personal data we hold about you.
- Correct any inaccurate or incomplete information.
- Delete your account and associated data.
- Export your data in a portable format.
- Opt out of marketing communications at any time.
- Withdraw consent for data processing where consent is the legal basis.
To exercise any of these rights, email us at privacy@trygutfuel.com.
8. Data Retention
- Active Accounts — Your data is retained for the duration of your active subscription.
- Post-Cancellation — Personal data is retained for 90 days after cancellation to allow for reactivation, then permanently deleted.
- Anonymized Data — Aggregated, de-identified data may be retained indefinitely for research and product improvement purposes.
9. Children's Privacy
GutFuel is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a minor, we will promptly delete it.
10. California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to Know — You can request details about the personal information we collect, use, and share.
- Right to Delete — You can request deletion of your personal information.
- Right to Opt Out of Sale — We do not sell your personal information. If this ever changes, we will provide a clear opt-out mechanism.
To exercise your CCPA rights, contact us at privacy@trygutfuel.com.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated to you via email at least 30 days before they take effect. Your continued use of GutFuel after changes are posted constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
- Email: privacy@trygutfuel.com
- Company: GutFuel LLC, United States